Dreams Botswana Penetrates Market

| April 2, 2015

Amid glowing lights of a classy Portuguese restaurant, Caravella, former managing editor of the DailyNews, Charmaine Revaka dares to showcase Botswana to the world in her relatively new lifestyle magazine, Dreams Botswana daring to circumvent a fickle magazine market.

When launching Dreams Botswana lifestyle magazine third issue centered on travel at Caravella restaurant on March 31, Revaka expressed optimism at prospects of her magazine in Botswana’s fickle magazine market that saw numerous magazine publications close.

“Our market is fickle but we will continue to be creative and innovative with our product,” she said in an interview.

She said in South Africa, there were more than 250 magazine publications and magazine giants thrived because the consumers had a culture of reading that she hoped to see cultivated in Botswana.

Revaka said her relatively new magazine which hit the market shelves late last year would be an asset to households as it will tell stories of Batswana.

“We can assure our readers that the content is very exciting, we look at Botswana’s untold stories, newspapers relay news, but we are going to look at the story behind the story, we will showcase Botswana’s role models, it’s very important for young people to know them,” she said.

She said she will launch every issue as part of her aggressive marketing strategy to take the magazine to Batswana. Further she noted that a renowned African Aertising Agency which works for five major international brands has been roped in to boost the magazine.

Editorial director and co-founder of Dreams Botswana, Olivia Britz said since it was established, the team has been able to achieve its initial goals and they constantly work on improving the magazine content to ensure that it remain relevant to Botswana market.

“As a lifestyle magazine, there is something in every issue to draw attention of all age groups…we are branding and promoting Botswana,” she said.

Guest speaker at the launch, HATAB chief executive officer, Lilly Rakorong said Dreams Botswana was a part of the downstream pool that could be used to promote the tourism sector hence the need for people to develop a culture of reading.

“We can no longer rely on foreign readings, let’s support local magazines,” she said. In attendance was a National AIDS Coordinating Agency (NACA) representative, Chanana Gaboiphiwe who in an interview said Dreams Botswana provide an enabling platform the agency could use to relay HIVAIDS related messages.

“The content is local and Batswana can relate with it, we use the magazine as a driving force to drive our messages,” she said.

Source : BOPA

Source : Botswana Daily News

Category: General

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