Ethiopian Airlines Start Botswana Operations

| June 17, 2015

Ethiopian Airlines have become the fourth airline to start its operations in Botswana come June 30.

In an interview, Mr Elias Ketema, Ethiopian Airlines’ Gaborone area manager said coming into Botswana would be key in the expansion of diamond trading and connectivity to businesses in the country, stating that though Botswana aviation market was small, it however provided future prospects.

Mr Ketema said their three flights per week will be the only direct service connecting Gaborone to Addis Ababa, Africa’s diplomatic capital and the official home of United Nations after Washington DC and Geneva and also the African Union home.

Ethiopian Airlines was established in 1945 and has since come a long way since its humble beginning, with DC-3C-47 aircrafts.Operating at the forefront of technology, it has now become one of Ethiopia’s major industries and a veritable institution in Africa, operating a modern and environmental friendly fleet.

Mr Ketema said it commanded a lion’s share of the pan African network including the only daily east-west flight across the continent.

He said the airline is currently implementing its 15-year strategic plan called “Vision 2025” with the goal of becoming the leading aviation group in Africa and said beyond the passenger airline business, the Aviation Group is diversifying into seven profit centers with ten billion dollars in revenue.

He said the profit centers of the Ethiopian Aviation Group are: Ethiopian International, Ethiopian Regional, Ethiopian Cargo Services, Ethiopian MRO Services, Ethiopian Aviation Academy, Ethiopian Catering Services and Ethiopian Ground Services.

Mr Ketema said during the period 2011-12 Ethiopian Airlines carried 4.6 million passengers, successfully competing with other airlines with respect to modern equipment, convenience of connections, and quality of service stating that its green, yellow and red emblem is recognized almost everywhere as the symbol of the Ethiopian flag carrier.

Since December 2011 Ethiopian Airlines has been a Star Alliance Member.

He said their network coverage spans to Europe, North America, South America, Africa, Middle East and Asia.

The combination of a modern fleet and a developed network of connections to major cities across the globe are g assets of the airline which reaches more than 80 international destinations.

Ethiopian Airlines joins Kenya Airways, South African Express and Namibian Air which are amongst the 23 countries that have signed a memorandum of understanding (MU) with the Civil Aviation Authority of Botswana (CAAB).

The list includes Angola, Belgium, Egypt, Ethiopia, Germany, Kenya, Malawi, France, Namibia, The Netherlands, Pakistan, Qatar, South Africa, Tanzania, United Arab Emirates, United Kingdom, Singapore, Zambia, Zimbabwe, Mauritius, Turkey, Mozambique and Rwanda.

Meanwhile the Ethiopian Airlines general sales agents, Ms Doreen Kathurima said the airline is affordable when compared to other airlines and stated that the more the number of airlines the better because that will give customers choice for travelling.

Competition within the aviation industry is also expected to bring about efficient services and reduce prices and this would also attract more tourists to the country, attract more foreign investment as Botswana will be accessed easily and will also create more employment opportunities for Batswana.

Source : BOPA

Source : Botswana Daily News

Category: General

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