Exhibitions Best Face-to-Face Marketing Tool

| April 8, 2015

Exhibitions are the best face-to-face marketing opportunities for entrepreneurs as they provide outstanding sales, marketing, research, branding, financial and other rewards for businesses.

Barolong Vocational Training Centre principal, Mr Mositakgang Molebatsi said this during Market Day in Good Hope recently. He said the day was the fifth Market Day held in the sub-district, following a successful one held in Rakhuna in 2013.

He said it was heart-warming that some of the projects or products that were in categories of agriculture, services, natural products and industrial were funded by government programmes.

Mr Molebatsi encouraged the public to buy local products to encourage the “Buy Local” or “Reka Botswana” dictum which explained why a vibrant local market economy is important, adding that buying local products has positive impact on producers and their communities.

Mr Molebatsi said he wished to see market day being organised and run by communities themselves with little or no assistance from government. He said this would enable them to establish their own rules and guide vendors and entrepreneurs in understanding their responsibilities as members of the market community.

When giving the objectives of the day, Assistant Council Secretary, Ms Letty Regonamanye said the day was aimed at enabling local producers and Small, Micro and Medium Entrepreneurs (SMME’s) to market and sell their products andor services.

She said the day was also aimed at building and enhancing SMME’s relationships with current and future customers, assisting entrepreneurs to network with others in a bid to produce quality products and services, as well as promote local empowerment through utilisation of poverty eradication programs and other government programs by local communities.

In his welcome remarks, deputy district commissioner, Mr Itumeleng Maotwe said small entrepreneurs should be supported, especially women, youth and people living with disabilities.

He said there was a lot of talent and experiences which people could use to make a living and avoid relying on government and be self-reliant.

Most entrepreneurs were enchanted by the day as it enabled them to market and sell their products and services.

One of the entrepreneurs, Ms Millicent Binang who is in a cropping plan business said she made a lot of profit on the day as the public loved her products.

Her products included spinach, rape and other fresh produce.

Other services included amongst others, tyre services, welding, jewelry, fashion design, carpets and Internet and Communications Technology (ICT).

Source : BOPA

Source : Botswana Daily News

Category: News

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