KBL Sensitive to Alcohol Abuse Concerns

| April 2, 2015

Kgalagadi Breweries Limited (KBL) communications manager, Mr Masegonyana Madisa says the company is sensitive to the concerns of government about alcohol abuse and the impact it has on society.

Speaking during Southern District full council meeting recently, Mr Madisa stated that reduction of alcohol trading hours, alcohol levy which is currently at 55 per cent and various restrictions on alcohol aertising are some of the measures they initialised in order to support government to curb the effects of alcohol abuse.

He stated that since 2008 they have been in a tripartite alliance with Motor Vehicle Accident Fund and Botswana Medical Aid (Bomaid) and Botswana Police Services in an effort to sensitise members of the public on alcohol abuse.

He emphasised that KBL gly discouraged irresponsible alcohol consumption because they acknowledged it could destroy lives. He said they were also part of the campaign to discourage drinking and driving.

He said they also expected their employees to comport themselves well with regards to alcohol consumption.

Mr Madisa stated that the company has taken some actions by introducing employee alcohol policy and elements which allowed for disciplinary action to be taken against employees even for conduct whilst off duty.

He said the policy also established the rules for the pubs and company events. He argued that information about alcohol consumption should be accurate and balanced in order for the consumers to make informed choices.

Mr Madisa has thus encouraged parents and teachers to engage with students in order to dissuade them from drinking alcohol. He said the duo could play a pivotal role in the lives of the children.

He said his company would continue to use the existing platforms like parent teachers associations (PTAs) and kgotla meetings to educate the general public especially the youth on the impact of alcohol abuse.

Mr Madisa said they took serious action against alcohol traders who operated outside regulation time.Responding to some councillors who had aised the company to reduce the alcohol content in their beverages, Mr Madisa feared the reduction could encourage some to use other dangerous substances to get high.

Source : BOPA

Source : Botswana Daily News

Category: General

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