Music,Culture Week Promises Goodies

| May 25, 2015

The annual Gaborone International Music and Culture week (GIMC) makes a comeback for its 2nd showing this year and it promises to be bigger and better than the inaugural event held last year.

In a press release from the organisers, Thapelo Pabalinga says the GIMC is an annual calendar event that is seven days long. It is set to take place from September 1-6.

Pabalinga says the event is held to celebrate Gaborone and the Batswana culture through music, festival, comedy, poetry, jazz, choral and other cultural performances.

He says the Botswana Tourism Organisation (BTO) has endorsed the event because it sees value in growing local and international tourism to the country. Again, he says they are working on packages that would be offered to tourist from within and outside that can make use of the facilities in Gaborone for the their comfort.

Further, he says many hotels and other suppliers have shown interest in partnering with GIMC and taking full aantage of business opportunities created by the event.

This, he says is an event that caters for everyone’s unique tastes so that no one feels left out during the week’s events.

Only the best international, regional and local artistes, he says are chosen to perform at GIMC in order to afford good quality performances for the attendees to get their money’s worth.

This year, he says GIMC is bigger and different from the previous year because they have improved the quality of performers and also upgraded aertising platforms.

Pabalinga also says the biggest addition of the lot for this year’s edition is the strategic partnerships that GIMC has created with various stakeholders.

Also, he says this will create a sustainable approach to the event and most importantly open opportunities for local artistes. With the partnerships formed, he says GIMC will be a platform to engineer growth internationally to the music and arts industry in Botswana.

The partnerships include tertiary institution which entails offering their best third year students from the faculty of business that study public relations, marketing and event management to work on internship with the GIMC organising team.

This, he says will give students exposure and practical knowledge on running an event of such magnitude as well as give them credible reference and experience for students to use in their future careers.

In addition, he says Wilderness Safaris, which is widely acclaimed as Africa’s foremost ecotourism operator has offered sponsorship for two to one of their camps in the Okavango Delta.

They have also partnered with Digital Media Distribution and have signed a digital music Distribution deal with a Creative Mobile Group (CMG).

This, he says is an excellent opportunity for local Botswana artistes to grow their music business internationally as their music would be marketed internationally through the CMG platform.

Also, he says, there will be a partnership with Cliff Central and GIMC has entered into a partnership with the popular online radio station co-founded by renowned South African radio DJ and television personality Gareth-one of the most influential radio and TV personalities in South Africa and his online radio station called Cliff Central,

Pabalinga says, would provide GIMC with an endless opportunity to sell the event to millions of people across the globe. In just eight months of Cliff Central being, they have had over 3 million downloads.

Pabalinga says the event brings all aspects of the entertainment, arts and culture, hospitality under one roof to promote and diversify the entertainment sector in Botswana, and all eyes would be on Gaborone as they host the biggest event come September.

Source : Thapelo Pabalinga

Source : Botswana Daily News

Category: News

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