Botswana: BOMaid Re-Brands

| February 24, 2016

By Lesedi Thatayamodimo

Gaborone - The Botswana Medical Aid Society (BOMaid) has unveiled a refreshed brand with a tagline; At the Heart of Health.

In her keynote address at the launch in Gaborone yesterday (February 23), the Minister of Health (MoH), Ms Dorcas Makgato, applauded BOMaid for its role in implementation of the National Health Policy.

She also hailed the 46-yeard old BOMaid for contributing towards the health sector and socio-economic development of the country.

BOMaid, the minister said, had made strides in contributing to the health system through provision of medical aid and other services, including through its investment in companies such as MRI.

Ms Makgato further congratulated BOMaid for embarking on a refreshing exercise when it was appropriate to do so looking at the major transformation the medical aid systems were going through and the competitive medical services and commitment to be at the centre of health and wellness needs of its members.

The commitment, she said, supported mandate of the MoH, adding that the refreshed brand would go a long way in giving subscribing members value for their money.

Minister Makgato stated that, as a developing country, Botswana faced financial realities of the growing global uncertainties.

She said Botswana was now seeing the impact of decreased diamond revenues and declining international donor support especially in the funding of HIV/AIDS and other chronic disease programmes.

She pointed out that the recent analysis of Botswana health financing landscape indicated that about P8.6 billion would be needed in 2016 to finance the EHSP, hospital care, HIV/AIDS programmes together with the policy, planning, monitoring and evaluation plus regulation of the needs of the health system.

However, only P6.4 billion was available, leaving an estimated funding gap of P2.2 billion.

"This gap is projected to reach P3.04 billion per year by 2023", saying therefore, it was crucial that the public and private sectors come together to create more efficient and cost effective ways to provide healthcare services and the funding of such services.

She highlighted that the MoH, together with the Ministry of Finance and Development Planning, assisted by some development partners, were working on a health financing strategy timed at ensuring an affordable and long term sustainability of healthcare funding.

She said one of the objectives of the health financing strategy was to strengthen partnerships between the public and the private sector that would not only expand access and service delivery but would also assist in closing the funding gap.

She said BOMaid currently looked after about 85 000 lives and almost all of these individuals utilizsed the private sector for their day-to-day healthcare needs.

"In this regard I understand that in the past five years, BOMaid, has spent almost P2 billion pula in health claim payouts" saying this to a great extent reduced both service delivery and funding burden from the ministry.

Source: BOPA

Category: Human Rights

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