Botswana: Businesses to Benefit From Bot50

| February 15, 2016

By Segametsi Kebonang

Lobatse - As the celebrations for the country to celebrate its 50th anniversary have started, businesses around the country will benefit in leaps and bounds.

Briefing the Lobatse Independence celebrations committee, Bot50 district coordination officer, Mr Kefentse Masimolole said some businesses, especially those in the screen printing services, would have a lot to benefit from the celebrations.

Mr Masimolole said some companies have already benefitted from the design of the Bot50 official logo that was being used to promote the 50th anniversary.

He said there were a lot of materials that could be used as promotional and branding tools such as cups, t-shirts, umbrellas, camp chairs, hats and caps that various companies could make use of.

However, he clarified that for screen printing companies to use the Bot50 official logo on any promotional material, they have to make a formal request in writing to the Bot50 office which was currently housed at the Ministry of Youth, Sport and Culture offices in Gaborone.

Mr Masimolole also noted that there were 6 000 flags that the office would distribute across the 16 districts to add on to what the districts already have as part of the branding materials to be used for the celebrations and creating hype.

To empower local artists and boost the arts industry, Mr Masimolole said a lot of artists and musicians would be taken on board as there has already been a competition that was running for composers to compose a promotional song that would be used in various media platforms to create hype and excitement towards the celebrations.

He indicated that a lot of artists across the country would be engaged as there were going to be a lot of music festivals which form part of the celebrations and hype towards Independence Day.

Among others, there will be poetry and essay competitions at schools to give Batswana an opportunity to play a role in the celebrations.

He also said there would be a quiz competition titled 'Know your Botswana, which would be run on various media platforms where people would be asked different questions about Botswana and expected to answer and win prizes.

This, he said, was all in a quest to encourage Batswana to know, not only current affairs, but also the history of their country.

Mr Masimolole encouraged the Lobatse Independence celebrations committee, which is spearheaded by the deputy district commissioner, Ms Boitumelo Mokwena and Lobatse town clerk, Ms Boikhutso Matenge.

Mr Masimolole was impressed by the high attendance of the Lobatse committee which apart from public servants also included the town's traditional leadership and ward development committee members.

He said it was a sign thatBatswana were a united and proud nation, and that he encouraged them to pull together and work as a united team for the success of the celebrations.

Source: BOPA

Category: Technology

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