MallforAfrica Announces Expansion into Kenya with New Website,


Ecommerce platform allows Kenyan shoppers to purchase products from the United States and United Kingdom

NAIROBI, Kenya, July 24, 2015 / PRNewswire — MallforAfrica (MFA), Africa’s largest online mall, announced today its expansion into Kenya with its new website, MallforKenya (MFK). The global e-commerce company will enable Kenya’s 47 million residents immediate access to over 50 stores and more than 1.5 billion items.

Shoppers will now have the ability to purchase items ranging from clothing to jewelry to electronics from stores such as Macy’s, Carolee, Carter’s, Bebe, Zappos and Amazon. Products purchased through the MallforKenya platform will be received by customers within 4-15 business days. The same secured payment options as MallforAfrica will be available to all users.

Founded in 2011 by Nigerian tech entrepreneur Chris Folayan, MallforAfrica enables Africans to purchase products from the US and UK. Its guaranteed payment system allows consumers access to over 8.5 billion items, while ensuring payment to vendors and handling all transactional fees. MFA works with over 150 of the best retailers in the world with plans on rapidly expanding across Africa.

“As Kenya is one of the leading e-commerce capitals in the world, we are thrilled to be joining the Silicon Savannah,” said CEO and founder of MallforAfrica, Chris Folayan. “Since almost two-thirds of all homes have at least one mobile phone, consumers will now have the opportunity to shop at our US and UK retail stores.”

The launch of MallforKenya coincides with Chris Folayan speaking on intra-regional entrepreneurship and trade at this year’s Global Entrepreneurship Summit (GES) on July 25 in Nairobi, Kenya.

As an official sponsor of One World Play Project, MallforKenya kicked off a corporate social responsibility (CSR) initiative to positively impact the lives of youth living in disadvantaged communities across Africa through play. As of today, through the MFK shopping app, consumers in Kenya can buy One World Futbols, ultra-durable soccer balls that never need a pump or go flat, even when punctured. The balls were designed for those living in the harshest environments where play is either flat or non-existent. Research has shown that play is a fundamental component of healthy physical, emotional and social development, especially for children living in conditions where play resources and time for play are scarce.