Abuja: The Nigerian Institute of Public Relations (NIPR) has lauded three Nigerian public relations firms for outstanding performance at the 2025 SABRE African Public Relations Association (APRA) conference in Mombasa, Kenya. The firms include Chain Reactions Africa, Integrated Indigo, and Blanche Aigle Communications.
According to News Agency of Nigeria, the President of NIPR, Dr Ike Neliaku, in a statement by the NIPR’s Director of Public Relations, Mr Stanley Ogadigo, expressed that the three firms brought honour to the country. Dr Neliaku conveyed immense pride in the firms’ achievements, acknowledging their role in elevating Nigeria’s status on a global platform synonymous with creativity, strategy, and leadership in the public relations sector.
The statement highlighted the accomplishments of the firms, noting that Chain Reactions Africa emerged as the biggest Nigerian winner, securing four trophies, including two Diamond SABRE Awards. Integrated Indigo earned recognition for its continental achievements by winning Gold in Financial Communications. Blanche Aigle Communications was awarded Gold for the Best Campaign in the Western Africa region.
The SABRE Award Africa, organised by PRovoke Media, is acknowledged globally as a benchmark for excellence in public relations, celebrated annually across various continents. The regions include North America, Europe, the Middle East, Asia-Pacific, Latin America, and Africa. The awards draw hundreds of entries from PR agencies, multinationals, nonprofits, and public institutions, recognising campaigns that exemplify strategic excellence, creativity, and impactful results.