Abuja: The Woof Studios Africa, a leading Creator Service Provider (CSP), has announced it will host a featured session at the prestigious LIONS Creators Forum during the Cannes Lions International Festival of Creativity 2025.
According to News Agency of Nigeria, Adetutu Laditan, marketing expert and creative director at Woof Studios, revealed that the session, titled ‘Cracking the Code with Africa’s Creators,’ is scheduled to take place on June 17 at the Creators Rooftop on the Palais des Festivals et des Congr¨s in Cannes. This event marks the first occasion where an African-led creator delegation will present at the Lions Creators Forum, highlighting a new chapter for diverse global perspectives in the creator economy.
Laditan emphasized Africa’s potential within the creator economy, citing the continent’s booming digital infrastructure, rich storytelling traditions, and a growing population of tech-savvy youth as key assets. The panel will focus on African creators’ influence on both continental and global narratives in marketing, content creation, and brand engagement.
The session will also cover crucial themes, such as global brands collaborating with African creators in culturally intelligent and purpose-driven ways, and the role of African creators in advancing social impact and sustainability. Additionally, discussions will address leveraging Africa’s creative energy to build globally resonant and locally authentic campaigns on platforms like TikTok and YouTube.
The African delegation set to participate includes notable figures such as Ifeyinwa Mogekwu, a Nigerian food entrepreneur; Cent Twinz, South African twin influencers with a pan-African reach; Israel Apeti, a Ghanaian visual artist and digital creator; and Mpoomy Ledwaba, a South African entrepreneur and motivational storyteller. Laditan concluded, stating, ‘This panel is not just a win for Africa; it is a wake-up call for the global industry. If brands want to future-proof their strategies, they must understand and collaborate with creators from the world’s youngest and most dynamic continent.’