Lagos: Nigerian-German film director and producer, Dagogo Diminas, has highlighted the need for Federal Government investment in the Nollywood industry. Diminas said this during an interview with the News Agency of Nigeria (NAN) on Tuesday, emphasizing that state funding would allow filmmakers to experiment and innovate without financial pressure.
According to News Agency of Nigeria, Diminas noted that filmmaking requires a serious business approach, with every department-camera, sound, script, costume-needing a clear artistic vision. He stressed that government support is essential for Nollywood to compete globally and preserve its identity. Diminas also advised creatives to develop unique storytelling styles that reflect Nigeria’s rich heritage rather than imitate Western forms, asserting that cultural authenticity is crucial for Nollywood’s global growth.
Diminas, who has over 30 years of experience across Nigeria, South Africa, and Germany, began his career in makeup and special effects before studying film directing and production in Europe. He praised the new generation of filmmakers for their creativity and resilience, acknowledging the significant growth of Nollywood since its early ‘home video’ era. However, he identified critical challenges in distribution, funding, and the absence of a defined genre unique to the Nigerian experience.
According to the filmmaker, integrating Afrobeat into Nollywood productions, especially in soundtracks and themes, could help Nigeria carve a niche internationally. He suggested that Afrobeat’s global recognition could give Nigerian films a distinct identity. Further, Diminas encouraged Nigerian filmmakers to explore cinematic styles such as Italian neorealism and the French Nouvelle Vague, which align with the aesthetics found in many productions.
Citing the success of Afrobeat musicians in gaining global traction by embracing their roots, Diminas urged the film sector to follow suit. He suggested subtitling movies in local dialects and featuring traditional music instruments and costumes to stand out on global platforms. Diminas called on the film industry to embrace strategic storytelling that educates and entertains as a means of addressing pressing social issues.
Diminas cited his film, ‘Stigma’, which addressed HIV/AIDS awareness, as an example of using humor and cultural context to discuss serious issues without instilling fear or pity. He emphasized the importance of connecting with audiences by incorporating human touch and relatability, noting that Nigerians are known for “suffering and smiling.” (NAN) (www.nannews.ng)